hi there,
i'm charlie!
I believe good design should do more than look good. It should feel right, work hard, and tell the story of who you are and what you’re here to do.
That’s what gets me fired up: helping small businesses build bold, personality-packed brands that are as strategic as they are scroll-stopping.
I’ve never been able to resist colour. As a kid, I drenched every page of my diary with bright colours, painted anything that sat still, and decorated my walls with collages. If I could wear rainbow socks, rainbow earrings, and rainbow nails all at once, I would (and often did).
Growing up, my dad’s military career meant we moved a lot. I was the shy new kid more times than I can count, but my creativity was always a constant, something I could take with me wherever we landed.
Before design became my day-to-day, I collected a whole lot of experiences that now shape how I work with clients. I worked in many industries and roles. Hospitality, retail, insurance, banking, and product distribution. Leadership, project management, marketing, administration, executive assistant.
Eventually I launched my own virtual assistant business for allied health professionals. That’s where design started sneaking into everything I did, from websites to social media graphics, until I realised it was the part of the job I loved most.
Want to hear my story?
I’d thought about becoming a designer for years, but imposter syndrome had other ideas. Then a client-turned-friend gave me the nudge (okay, shove) I needed. While on maternity leave with my fourth daughter, I enrolled in my Cert IV in Graphic Design and haven't looked back. One of my first projects kept me up all night, not because I had to finish it, but because I couldn’t stop. I was hooked.
Now, I specialise in building bold, strategic brands for small businesses. Brands that make you feel confident, stand out from the competition, and attract the clients you actually want to work with.
Outside of my design business, I am a mother to four funny, strong-willed daughters. I spend my days providing endless snacks, changing nappies, looking for school library books, drinking lukewarm coffees and working in the snippets of the day when no one needs me. I spend my evenings focused on work, winding down with a psychological thriller or trashy TV and praying none of my children wake up during the night.
Life is good.